The question of the distinction between services and tangible products is based on the proportion of service components that a particular offering contains Johns, Econ production is about 1. African oil and gas First, Nigerian oil and gas managers are advised to place more emphasis on the adoption of various marketing strategies using different technologies.
Strategic marketing management practice: If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. Therefore, the function of roducts. The peculiarities may, also, require unique marketing approaches and strategies.
Most of the findings of the research are consistent with previous normative and empirical works. The market nicher occupies a small niche in the market in order to avoid head to head competition.
Oil and gas marketing, Bedforshire: Are human rights in the pipeline? Alternative measures of system effectiveness: A framework, Marketing Intelligence and Planning, 5 1: Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance.
Generally, marketing strategy deals with the adapting of marketing mix-elements to environmental forces. The need for the identification of options and resources and of capabilities of deployment constitutes an impetus to effective strategic marketing implementation, since the practice derives from capabilities in assembling and maintaining an appropriate resource portfolio and coupling the resource portfolio with the identification and recognition of options.
In other words, strategic marketing is a tool for finding the best future for your organization and the best path to reach the desired destination. The research instrument shows high validity and reliability. This study has provided empirical evidence pertaining to the perception of oil and gas marketing strategies, and the industry environmental factors on such strategies.
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With long range planning, the future is expected to be predictable through extrapolation of historical events which also assumes that the future would be better than the past. Al-Marks Educational Research, Inc. Are you a strategic thinker? We were extremely satisfied with the level of service we received and the way the event was handled from start to finish.
Some preliminary thoughts, Managerial Decision, 33 6: The need for configuration, reconfiguration and eployment of resources to arrest negative changes in the business environment is important.
Higgins and Vincze, ; Mintzberg, ; Pearce and Robinson, are of the opinion that strategic marketing can be defined as the process of using systematic criteria and rigorous investigation to formulate, implement, and control strategy, and formally document organizational expectations. History, causes and remedies, Lagos:Rajkumar Venkatesan.
Venkatesan is an expert in customer relationship management, marketing metrics and analytics, and mobile marketing.
Venkatesan’s research focuses on developing customer-centric marketing strategies that provide measurable financial results. These findings, along with other interesting findings of the study, are discussed. From the empirical and anecdotal managerial evidence as well as from the literature, implications are drawn for the efficient and effective strategic marketing practices in the Nigerian oil and gas industry.
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Desired Experience: Time Management, Marketing, Digital Marketing, HubSpot. Sponsored by GlassDoor - save job. Manager, Marketing - SalesEdge. Be the first to see new Strategic Marketing Manager Oil Gas jobs.
My email: Also get an email with jobs recommended just for. Our clients have access to more than consultants with extensive experience in oil and gas strategy, a global network of industry experts and external advisers, and broad cross-sector expertise from our Strategy & Corporate Finance Practice.
of strategic marketing in enterprise growth and survival of Nigerian oil and gas marketing companies in an production capacity to about 40 million bpd by attempt to attain their desired level of performance.Download